INTRODUCING
BALMAIN COULEUR COUTURE
INTRODUCING
BALMAIN COULEURS COUTURE

Balmain Couleurs Couture is a limitless spectrum of intermixable shades inspired by the iconic Balmain DNA. Designed by and for professional colour artists.

Allows for endless creative possibilities and multiple tailor-made treatments. The permanent hair colouring cream, enriched with silk protein and argan elixir, ensures long lasting, brilliant results with up to 100% grey coverage.


LAUNCHING APRIL 2020

Balmain Couleurs Couture is a limitless spectrum of intermixable shades inspired by the iconic Balmain DNA. Designed by and for professional colour artists.

Allows for endless creative possibilities and multiple tailor-made treatments. The permanent hair colouring cream, enriched with silk protein and argan elixir, ensures long lasting, brilliant results with up to 100% grey coverage.


LAUNCHING APRIL 2020


THE BALMAIN COULEURS COUTURE FEATURES
61 NUANCES

A compact, complete collection of bestselling shades to optimise stock and inventory whilst allowing endless possibilities of colours through its mix-ability.

1 TUBE, 5 SERVICES

Compact collection designed for tailor made services including permanent, demi, tone on tone, superlighteners or toners.
KEY INGREDIENTS

Reconstruct whilst colouring with Silk Protein and Flaxseed Oil reinforcing hair strength and repairing damage and Argan Oil and Coconut Oil for condition.
SUPPLEMENTARY SALON SERVICE

This special service includes a personalised home maintenance consultation and special aftercare treatment as the first step of a good colour care routine.

A REVOLUTIONARY NEW WAY TO TRY ON YOUR NEXT HAIR COLOUR


Balmain Couleurs Couture offers a new way of colour consultation with luxury colour clips. The colour clips contain a variety of tones including natural, warm and cool tones that allow for colour testing without commitment. The Consultation Boutique helps your clients to visualise the colour result and gain confidence in a colour change. Easily determine if warm or cool tones look good on your client. Visualise a more drastic colour result without commitment. Identify the colour that looks best on your client. Mix & Match different clips to see the effect of high- and lowlights.

THE FORMULA & PERFORMANCE


  • Luxurious light cream texture, for comfortable mixing, visible application and easy rinsing.
  • Low ammonia formula with pure micro pigments
  • Blue/Violet based pigmentation

  • Reliable / predictable results due to pure pigments
  • 100% direct grey coverage in 4 families (N, .02, .03, .35)
  • Lifting up to 4/5 levels
  • Long-lasting results

61 NUANCES

A compact, complete collection of bestselling shades to optimise stock and inventory whilst allowing endless possibilities of colours through its mix-ability.

1 TUBE, 5 SERVICES

Compact collection designed for tailor made services including permanent, demi, tone on tone, superlighteners or toners.
KEY INGREDIENTS

Reconstruct whilst colouring with Silk Protein and Flaxseed Oil reinforcing hair strength and repairing damage and Argan Oil and Coconut Oil for condition.
SUPPLEMENTARY SALON SERVICE

This special service includes a personalised home maintenance consultation and special aftercare treatment as the first step of a good colour care routine.

THE BALMAIN COULEURS COUTURE FEATURES

PREMIUM LIGHTENERS


Balmain Couleurs Couture offers powerful lightening options that deliver high performance and healthy results. Each Couleurs Couture Lightener is designed for the true colour artist and helps to achieve the most artistic and creative options possible.

Two formulations provide the artist with the flexibility to achieve the correct result each and every time, the Powder formulation for 9 levels of lift and traditional style bleaching and the Clay formulation with 7 levels of lift for the ultimate freehand style application.

EDUCATION


To celebrate the launch, we are running hands-on colour workshops for senior colour artists hosted by International Educational Manager, Kasper Heemskerk. These sessions will cover everything you want and need to know about the NEW Balmain Couleur Couture collection.

Date: April 2020
Venue: Professional Use Studios in Sydney
Cost: Complimentary for 2 artists per salon (senior and above level)


A REVOLUTIONARY NEW WAY TO TRY ON YOUR NEXT HAIR COLOUR


Balmain Couleurs Couture offers a new way of colour consultation with luxury colour clips. The colour clips contain a variety of tones including natural, warm and cool tones that allow for colour testing without commitment. The Consultation Boutique helps your clients to visualise the colour result and gain confidence in a colour change. Easily determine if warm or cool tones look good on your client. Visualise a more drastic colour result without commitment. Identify the colour that looks best on your client. Mix & Match different clips to see the effect of high- and lowlights.

THE FORMULA & PERFORMANCE


  • Luxurious light cream texture, for comfortable mixing, visible application and easy rinsing.
  • Low ammonia formula with pure micro pigments
  • Blue/Violet based pigmentation

  • Reliable / predictable results due to pure pigments
  • 100% direct grey coverage in 4 families (N, .02, .03, .35)
  • Lifting up to 4/5 levels
  • Long-lasting results

PREMIUM LIGHTENERS


Balmain Couleurs Couture offers powerful lightening options that deliver high performance and healthy results. Each Couleurs Couture Lightener is designed for the true colour artist and helps to achieve the most artistic and creative options possible.

Two formulations provide the artist with the flexibility to achieve the correct result each and every time, the Powder formulation for 9 levels of lift and traditional style bleaching and the Clay formulation with 7 levels of lift for the ultimate freehand style application.

EDUCATION


To celebrate the launch, we are running hands-on colour workshops for senior colour artists hosted by International Educational Manager, Kasper Heemskerk. These sessions will cover everything you want and need to know about the NEW Balmain Couleur Couture collection.

Date: April 2020
Venue: Professional Use Studios in Sydney
Cost: Complimentary for 2 artists per salon (senior and above level)



ABOUT PROFESSIONAL USE

Professional Use is an importer and distributor of the world’s best products for hair professionals. Our mission is to search the globe for the finest tools, accessories and haircare products, and bring them to the Australian and New Zealand hair industry. We appreciate that your clients want only the best for their hair, and we focus on providing our customers with the same level of support, service and love. We only work with the best, and our bespoke range of hair and beauty brands are held in high regard by famous names in the hair profession both locally and globally. Our high profile brand ambassadors are also testament to the quality and commitment to excellence that Professional Use stands for. Our products are made by professionals, for professionals, so you can be confident that both you and your clients will be getting only the world’s best.

ABOUT PROFESSIONAL USE

Professional Use is an importer and distributor of the world’s best products for hair professionals. Our mission is to search the globe for the finest tools, accessories and haircare products, and bring them to the Australian and New Zealand hair industry. We appreciate that your clients want only the best for their hair, and we focus on providing our customers with the same level of support, service and love. We only work with the best, and our bespoke range of hair and beauty brands are held in high regard by famous names in the hair profession both locally and globally. Our high profile brand ambassadors are also testament to the quality and commitment to excellence that Professional Use stands for. Our products are made by professionals, for professionals, so you can be confident that both you and your clients will be getting only the world’s best.